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Adventist communicators go bold to support the mission of the Church

Seventh-day Adventist communicators closed the 2019 Global Adventist Internet Network (GAiN) Conference in Sweimeh, Jordan, with a pledge to step up and go bold with initiatives to support the mission of the church.

The February 28, 2019 wrap-up session for the event, which drew more than 600 information technology (IT) experts, communication directors, television producers, photographers, videographers, radio producers, and news writers working for the Adventist Church, showed an increasing willingness to be outwardly focused.

“Church communication is not an end in itself,” said Adventist Church communication director Williams Costa Jr. on the sidelines of the conference. “We are here to serve, to use our voice to support the church’s outreach and mission initiatives.”

Based on this developing philosophy, GAiN chose to partner with the Adventist Development and Relief Agency (ADRA), which held two weeks of annual meetings in Jordan. ADRA inspired GAiN attendees with its unique mission to serve the world’s populations, and GAiN participants discussed how to contribute communication expertise to that mission.

Importance of GAiN Conferences

GAiN conferences began in 2003 when a group of the church’s IT experts met with members of the General Conference Council on Evangelism and Witness, looking for better ways of networking, streamlining processes, and sharing resources, organizers explained. Since then, the annual event has grown to include Adventists working for the church organization in media and communication as well.

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